Manifesting experiences through design

A shared design language for designing and building products at project44.

Optimize for clarity

We choose to have an opinion about where to direct attention – optimize for clarity. Display elements and content only when needed and use hierarchy to drive focus.

Prefer adaptability

Our users need different experiences depending on the task at hand. Design with adaptability in mind, enabling role-based customization.

Lean on consistency

We opt for consistency in the details so we can focus on the higher-level UX challenges. This frees us to innovate toward the best solution for our users in a more efficient way.

Think inclusively

All users deserve an accessible and ethical experience within our products. The system is built with accessibility in mind, not as the last step.